Pure Essence Laboratories, Inc., is the result of
over 50 years experience in designing the world's finest dietary
supplements. In 1980, Jery Cochern established a small company to
distribute the SuperFood known as Spirulina. A few years later, he
started a larger firm to offer not only pure Spirulina, but complex
formulations that were based in Spirulina, Barley Grass and other
SuperFoods. These products were the industry's first Food-Based
supplements. Food-Based has stood the test of time because whole food
nutrition makes a difference you can actually feel.
Whole food nutrition outperforms
isolated nutrients for two reasons. First, whole foods contain
nutrients in the exact forms and balance as they exist in nature. This
gives cells the raw materials and catalysts they need to function.
Second, whole foods are the only way to obtain the phyto-nutrients that protect cells from the damage caused by free radical oxidation, glycation, etc.